Interior design firm
Finished homes, filmed as short Reels, boosted to homeowners planning a renovation.
- Service
- Meta ads
- Industry
- Interior design
- Goal
- Consultation chats
- Format
- Reels
Let the homes do the selling.
Interior design is a big-ticket decision, and nobody books a consultation from a static post. The firm had beautiful completed projects, so the plan was to put them in front of homeowners in the format they already watch.
Walk-through Reels
Slow, calm walk-throughs of finished homes with a one-line mood, like "Modern Retreat" and "A little dream turned into this".
Boost the proven ones
Reels that were already doing well organically got the ad budget, so spend went behind content people had chosen to watch.
Chat as the next step
Viewers could message the firm straight from the Reel to ask about their own space.
WHAT HAPPENEDTwo Reels passed 120K and 170K views, 290K in total, and the campaign brought in 230 chats, from RM7.15 each at best.
Figures from Meta Ads Manager. Client name and branding removed for privacy.
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